Wednesday, November 7, 2007

Online travel merchants get ahead of the game


Online travel merchants have reasons to celebrate, in China, to say the least.

A recent survey conducted by a reputable travel group showed that more and more outbound travelers turn to online destination sites to research on information on travel bookings. The days of actually making calls and going to the travel agencies are going into oblivion, so to speak.

We can say that one of the reasons for the rise in online reservation is that people lean towards comfortability. Travelers are more comfortable in looking at their computers and browsing through the list of destinations and prices and the other services that both online travel merchants and physical travel agencies can bring to the table.

Another contributing factor is that online travel merchants tick the customers' sensibilities. Due to the dynamic visual presentation online travel websites bring, more are enticed to make bookings because they have can visualize themselves in those destinations.

Know more the edge of being one of the online travel merchants' edge by reading the whole article:

Online travel merchants outsmart the traditionals

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